Can it be?
Am I really the last person to jump on the Seth Godin bandwagon? In fact, I just subscribed to his blog today after being a recent convert via some TED video. This Drivers post here really does it for me. Seth is a brilliant codifier, not unlike Adam Firstman(you know Eve’s husband) in that he is extremely astute at observing a pattern and naming it appropriately. Many of our problems in the business world and life are due to the wrong drivers in the driver’s seat.
