Old Media eyes new media…
What do they see? The latest trendy stuff? Anything deeper more substantial than that? It seems to me that in many cases old media recognize there is something going on, there bottom line has been affected but still relies on cooptive old media methods. Pwning is enough, no need to go any deeper. In fact, much of new media and the early adopters it attracts is very much attuned to the culture that goes along with the widgets, api’s, etc.
I have much experience dealing with different cultures, so I am kind of an expert on cultural sensitivity and insensitivity too. Culture is like air in that you don’t see it or give it a second thought but without it you’ll die. In essence, the savvy old media shoppers will also buy and listen to the new media cultural evangelists, particularly the ones that have worked in a money making model to make sure there is adequate awareness and sensitivity enabling continued acceptance of the property that’s been assimilated.
