Old media wool…
Once again old media (in this case a major label record company) realizes the power of new media and “games” the system-read here.
What the release failed to mention is that Hollywood Records signed Ms. Digby in 2005, 18 months before she became a YouTube phenomenon. Hollywood Records helped devise her Internet strategy, consulted with her on the type of songs she chose to post, and distributed a high-quality studio recording of “Umbrella” to iTunes and radio stations.
Guess they missed out on Transparency 101 class @ New Media U? Hey guys-don’t game us engage us OK? Then if we like your product/media/widget/whatever-majiggie we’ll feel good about it and become word of mouth agents of prosperity for you. Now there will just be a sour taste over your flavor of the minute/flash in the pan. Oh well the old pearls before swine paradigm strikes again.
