Wow in the office way too early(not really getting exercise both physical and mental) but really having some good conversations with myself-yes, in my head not verbally. 
Perhaps this is my Jerry Maguire moment where I have a flash of insight after eating pizza the night before… Only thing is I work for myself, so it doesn’t matter what I think I won’t get fired.
Right, the point of the post-sometimes we get so busy being busy, using the tools the lingo, etc. that we forget the basics and the key points. I used to emphasize my value on my website and correspondences to prospective clients and have stopped doing that. It just dawned on me that I need to. Why? It is good marketing but even more important it is true. Me being in the production/development equation here is going to benefit the value-conscious customer because I’ll end up saving them much time in communication. In the time =money equation that is a good thing. Can’t and don’t want to compete purely on price-that is a losing game and a slippery slope. Price customers are like crack addicts and are never satisfied, always hungry. Sadly many playing the price game from the supply side are doing just that-playing a game. They bait and switch or low ball to get an order and then come back later when customer is in a bind and renegotiate prices, or agree to ridiculously low pricing and skimp on material and/or labor steps…
Make sure you find the value in what you do and let others know.
